So,
you’ve set up your Facebook business page and now you are waiting for people to come and
‘like’ it.
Do you
think they will? Yes! But you need to tell people - just setting up
a page and waiting will not work. You
need to tell people wherever and whenever you can and there are more places where you can display your Facebook name than you think...
Have you
got your page name on your business cards?
I am
amazed at the amount of business owners who do not have their social platforms
listed on their business cards; this is now one of the first things that people
look for when they are handed a card. On a
recent survey that I conducted I found that 65% found it easier to communicate
using Facebook and Twitter, so this is a must!
Have you
got a link to the page on your email signature?
Add your
social platforms to your email signature, activate the links so that the person
receiving your email can click straight through. Make it easy for them!
Have you
put the Facebook icon on your website with a clickable link?
Make
sure your Facebook icon is on every page of your website, the reader may not
want to buy from you now but they have opportunity to follow you and join your
community. You can then keep the contact warm until they are ready to buy!
Don’t
forget all your other online places and profiles:
- · LinkedIn/Google+ – advertise your page regularly; tell people why they would benefit from liking your page. You can link your LinkedIn and Google+ profile through to your Facebook page!
- · Twitter – again, advertise your page regularly, tell people why they would benefit from liking your page. Don’t be afraid to ask for a cheeky RT!
- · YouTube Channel – they give you the opportunity to enter all your external links so include your Facebook link here!
- · Pinterest – if you are on it (every business should be!) advertise your Facebook page!
What
about all the things that you produce?
- · Your blog
- · Your on-line newsletter
- · Your ‘thank you for registering’ emails
- · Your on-line/printed brochures
- · Your leaflets
- · Your pop-up event stands
- · Your event signage
- · Your business presentations
- · Your menus
- · Your shop window
- · Your vehicle
- · Your letterhead
- · Your compliment slips
- · Your invoices
…..and
the list goes on.
Tell
everyone you meet. Ask them to stop by
and like your page. It’s a proven lead
generation tool that I can guarantee will get you new business if used correctly!
So, come and like my Facebook page, tag your business name and I'll like you back...that's a guaranteed like for you! 8-)
